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| Vendor: | Adobe |
|---|---|
| Exam Code: | AD0-E213 |
| Exam Name: | Adobe Analytics Developer Professional |
| Exam Questions: | 50 |
| Last Updated: | January 9, 2026 |
| Related Certifications: | Adobe Analytics, Analytics Developer |
| Exam Tags: | Analytics Professional Level Adobe Implementation SpecialistsDevelopersand Architects |
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Which phase of the Adobe Analytics Implementation using tags in Adobe Experience Platform involves creating data elements and rules?
Create a tag property
In this lesson, you will create your first tag property.
A property is basically a container that you fill with extensions, rules, data elements, and libraries as you deploy tags to your site.
Prerequisites
NOTE
Adobe Experience Platform Launch is being integrated into Adobe Experience Platform as a suite of data collection technologies. Several terminology changes have rolled out in the interface which you should be aware of while using this content:
Platform Launch (Client Side) is now tags
Platform Launch Server Side is now event forwarding
Edge configurations are now datastreams
Learning Objectives
At the end of this lesson, you will be able to:
Log into the Data Collection user interface
Create a new tag property
Configure a tag property
Go to the Data Collection interface
To get to Data Collection
Log into the Adobe Experience Cloud


You should now see the Tags Properties screen (if no properties have ever been created in the account, this screen might be empty):

Create a Property
To Create a Property
Click the New Property button:

Name your property (e.g. Luma Tutorial or Luma Tutorial - Daniel)
As the domain, enter enablementadobe.com since this is the domain where the Luma demo site is hosted. Although the ''Domain'' field is required, the tag property will work on any domain where it's implemented. The main purpose of this field is to pre-populate menu options in the Rule builder.
Expand the Advanced Options section and check the box to Run rule components in sequence
Click the Save button


What is a key feature of tags in Adobe Analytics?
Tags in Adobe Analytics provide developers with the ability to build, manage, and update integrations using a virtually self-service interface. This allows for quickly and easily creating customizations and integrations with minimal coding. This is referenced in the Adobe Analytics Developer Professional study guide section on the Tag Management System.
Which of below parameter is report suite determines where data will be kept and reported?
The Saccount parameter is a report suite identifier that tells Adobe Analytics where to store data and how to report on it. This parameter must be included in any tracking call sent to Adobe Analytics. For more information, please refer to the Adobe Analytics Developer Guide [1], which provides detailed instructions and code examples for tracking with Adobe Analytics. Additionally, you can find more information on the Saccount parameter in the Adobe Experience Platform Web SDK documentation [2], which provides detailed information on tracking with the Web SDK.
An analytics manager at XYZ company is looking to upload order conversions into Adwords so that he/she can optimize paid search campaign performance. Which Adobe Analytics API can the manager be advised to use?
The manager should use the Data Sources API to upload order conversions into Adwords. The Data Sources API allows users to upload and manage data from various sources, including Adwords, and to use that data to create metrics and segments in Adobe Analytics. Details can be found in the Adobe Analytics Developer Professional study guide.
What is the default adaptor used by Adobe Launch for tag-based analytics implementation?
The default adaptor used by Adobe Launch for tag-based analytics implementation is Akamai. Akamai is one of the largest and most reliable networks for the delivery of content, including for analytics. It is used to reliably deliver analytics tags to visitors, ensuring that the data is captured accurately and quickly. The Akamai adaptor ensures that tags are delivered promptly and without any issues. Additionally, Akamai is highly secure and can be used to protect data from malicious actors.
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