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Adobe AD0-E559 Exam Dumps

Get All Adobe Marketo Engage Business Practitioner Expert Exam Questions with Validated Answers

AD0-E559 Pack
Vendor: Adobe
Exam Code: AD0-E559
Exam Name: Adobe Marketo Engage Business Practitioner Expert
Exam Questions: 50
Last Updated: March 12, 2026
Related Certifications: Adobe Marketo Engage
Exam Tags: Expert Adobe Business Practitioners
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Free Adobe AD0-E559 Exam Actual Questions

Question No. 1

Kelsey is building a consent management program. As part of the program build, Kelsey has built a smart campaign that will update a person's record with the opt-in date in the flow when their Marketing Opt-in changes to True. She has set up the following trigger campaign.

There are no other triggers or filters in the smart list in the smart campaign.

Will the campaign process all leads who have a Marketing Opt-in value of True?

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Correct Answer: B

The campaign will only process web form fill out leads but not leads from a list import. This is because the trigger ''Data Value Changes'' only fires when a person fills out a form, clicks a link in an email, or visits a web page with Munchkin tracking code. It does not fire when a person is created or updated by a list import, API call, CRM sync, or manual change.Therefore, only leads who fill out a form and change their Marketing Opt-in value to True will qualify for the campaign


Question No. 2

A marketer wants to be efficient and effective with their A/B testing strategy. What A/B testing best practice should the user follow?

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Correct Answer: A

A best practice for A/B testing is to run a combination of many tests sequentially and methodically. This will help the marketer optimize their email performance by testing one element at a time and measuring its impact on key metrics such as open rate, click rate, conversion rate, etc.Varying as many elements as possible in each test or ending the test as soon as one version surpasses the other are not best practices for A/B testing, as they can lead to inaccurate or inconclusive results.


Question No. 3

A field needs to be created on the Person object that is visible in both CRM and Adobe Marketo Engage.

Which steps always need to be completed in order to accomplish this?

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Correct Answer: B

Question No. 4

An Adobe Marketo Engage administrator is building a revenue model:

When validating the model, they received an error message.

What does the administrator need to do to correct the model validation error?

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Correct Answer: C

The administrator needs to add all stages to the success path to correct the model validation error. This is because a revenue model must have at least one stage on the success path, and the success path must be continuous and sequential. The administrator cannot leave any gaps or jumps between stages on the success path.Adding triggers or SLA stages is not required to validate the model.


Question No. 5

David has inherited a new Adobe Marketo Engage instance. He is doing some investigation and reporting to understand where all the new leads are coming from. He only wants a high-level view of the lead sources -- not a detailed view. He does not want to make any assumptions about the integrity of pre-existing smart campaign logic, etc. He would prefer to use system-managed fields since these are set in a robotic fashion and have no reliance on users.

What two fields would David use for this purpose? (Choose two.)

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Correct Answer: B, D

Two fields that David would use for this purpose are Person Source and Original Source Type. These are system-managed fields that capture information about how a person was created in the database. Person Source indicates which channel or method was used to create the person, such as Web Service API, List Import, Sales Insight, etc. Original Source Type indicates which type of source was used to create the person, such as Web Page Visit, Web Form Fillout, Sales Generated, etc. These fields can give David a high-level view of the lead sources without relying on user input or smart campaign logic.Registration Source Type and Acquisition Program are not system-managed fields and may not be populated or accurate for all leads.


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