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| Vendor: | Salesforce |
|---|---|
| Exam Code: | Salesforce-Loyalty-Management |
| Exam Name: | Salesforce Loyalty Management Accredited Professional Exam |
| Exam Questions: | 104 |
| Last Updated: | February 24, 2026 |
| Related Certifications: | Accredited Professional |
| Exam Tags: | Marketing Cloud, Customer relationship management (CRM), Cloud computing Professional Salesforce Partner Consultant |
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A retailer of sports clothing and accessories is currently looking to roll out a Loyalty Program for its customers and sets up a
Loyalty Program using Salesforce Loyalty Management. The retailer has decided to implement four-tier groups that will be associated with the program.
What are the three necessary attributes that need to be defined when setting up tier groups?
When setting up tier groups in Salesforce Loyalty Management for a sports clothing and accessories retailer, the three necessary attributes to define are:
Qualifying period (A): This defines the time frame within which the members' activities (like purchases or interactions) contribute towards their tier status. It's crucial for determining how member activities are evaluated against tier criteria.
Tier Period (C): This attribute specifies the duration for which a member remains within a particular tier once qualified, before re-evaluation. It's important for maintaining the tier structure over time and for member expectation management.
Tier Model (D): This outlines the basis on which the tiers are structured, such as points accrued, spending amount, or other qualifying activities. It forms the foundation of the tier system, dictating how members progress through different levels.
Option B, Fixed Tier Model, is not an attribute but a type of Tier Model. Option E, Non-Qualifying Period, is not a standard attribute required for setting up tier groups in Salesforce Loyalty Management.
Salesforce documentation on Loyalty Management would detail the process of setting up tier groups, including the necessary attributes and considerations for effectively structuring a multi-tiered loyalty program.
Loyalty Management enables the onboarding and managing of cross-industry program partners to increase member engagement with the Loyalty program. The consultant needs to add a program partner.
Which fields are required to set up a partner?
When adding a program partner in Salesforce Loyalty Management, the required fields include:
Name, Program, Program Partnership Category, Type, Billing Type (B): This combination of fields ensures that a program partner is properly defined and categorized within the Loyalty Management system.
Name: Identifies the partner within the loyalty program.
Program: Links the partner to a specific loyalty program.
Program Partnership Category: Categorizes the partner according to the nature of the partnership (e.g., accrual, redemption).
Type: Defines the nature of the partnership, such as whether the partner is involved in point accrual, redemption, or both.
Billing Type: Specifies how the partner is billed, which could be related to transaction fees, membership fees, or other financial arrangements.
Options A, C, and D include fields like 'Partnership Start Data,' 'Industry,' and 'Status,' which, while important, are not the core required fields for initially setting up a program partner in Salesforce Loyalty Management.
Salesforce Loyalty Management documentation provides comprehensive details on setting up program partners, including the required fields and best practices for managing partnerships to enhance member engagement and program value.
A Consultant needs to set up a new tier-point reset process for a new Loyalty Program, where the data-processing engine (DE) configuration is required.
How should the Consultant set up the data-processing engine with the least configuration effort?
To set up a new tier-point reset process for a Loyalty Program with the least configuration effort, the consultant should:
Option A 'Create a copy of the reset qualifying points DPE template.' This approach leverages existing DPE templates designed for similar purposes, minimizing the need for extensive custom configuration.
The VP of Loyalty Technology at ABC Corp. wants to launch a new Loyalty
program with minimal development time. However, its current Loyalty engine
requires several complex system integrations with its marketing and customer
service platforms. A Technical Consultant is brought in to assess the company's
business requirements and recommend a feasible solution to deliver the desired
Loyalty program for its customers.
Which two seamless integrations within the Salesforce ecosystem, does
Salesforce Loyalty Management offer that can be easily enabled by the Technical
Consultant to meet the customer's business requirement?
Salesforce Loyalty Management offers seamless integrations within the Salesforce ecosystem that can be easily enabled to meet ABC Corp.'s business requirements for launching a new Loyalty program, including:
Option A: Salesforce Service Cloud, which can be integrated to manage customer service interactions and inquiries related to the Loyalty Program, enhancing the overall customer experience.
Option D: Salesforce Marketing Cloud, which allows for the creation and management of targeted marketing campaigns to engage Loyalty Program members, promote rewards, and encourage participation.
Cloud Kicks has tasked its Loyalty Consultant with setting up its new Loyalty Management platform. The business requirement is to create personalized experiences across its customer journey.
Which solution should the Loyalty Consultant utilize to create personalized customer experiences?
To create personalized experiences across Cloud Kicks' customer journey, the Loyalty Consultant should utilize Salesforce Marketing Cloud (B). Marketing Cloud provides a comprehensive suite of marketing tools designed to create personalized customer journeys, segment audiences, and deliver targeted content and communications. Leveraging Marketing Cloud's capabilities in conjunction with Loyalty Management allows for the creation of highly personalized and engaging experiences for loyalty program members, enhancing customer satisfaction and loyalty.
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