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Salesforce MKT-101 Exam Dumps

Get All Build and Analyze Customer Journeys using Marketing Cloud Exam Questions with Validated Answers

MKT-101 Pack
Vendor: Salesforce
Exam Code: MKT-101
Exam Name: Build and Analyze Customer Journeys using Marketing Cloud
Exam Questions: 161
Last Updated: October 8, 2026
Related Certifications: Salesforce Marketer, Marketing Cloud Email Specialist
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Free Salesforce MKT-101 Exam Actual Questions

Question No. 1

A marketer needs to send emails to all 20 members of the creative team for proofing as a part of an email campaign.

Which Preview $ Test Content Personalization optionshould be used?

Show Answer Hide Answer
Correct Answer: B

Question No. 2

Northern Trail Outfitters (NTO) wants to use customer engagement to automatically send content to increase click rates in its holiday promotional email.

Which feature should NTO use?

Show Answer Hide Answer
Correct Answer: B

Question No. 3

A marketing manager notices emails clustered with images that are inconsistent with branding guidelines.

Which step should they take to restrict the types of content within the content slot?

Show Answer Hide Answer
Correct Answer: C

Question No. 4

A marketing manager identified an upcoming email campaign for their team to test different subject voices. They want to first test with a pilot group and then send the warning subject line out to the remaining customers.

Whoshould path optimizer be configured to handle these requirements?

Show Answer Hide Answer
Correct Answer: B

Question No. 5

Northern Trail outfitter wants to use an AI-based approach to target subscribers who arenot receiving too many emails but are engaging constantly with the emails sent to them.

Which feature should help achieve this?

Show Answer Hide Answer
Correct Answer: C

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