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Vendor: | Salesforce |
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Exam Code: | MKT-101 |
Exam Name: | Build and Analyze Customer Journeys using Marketing Cloud |
Exam Questions: | 161 |
Last Updated: | October 8, 2025 |
Related Certifications: | Salesforce Marketer, Marketing Cloud Email Specialist |
Exam Tags: |
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The marketing team wants to test various path within journey based on parameters to assess the effectives of a new email campaign.
Which tool should be used?
Northern Trail Outfitters (NTO) notices a larger than normal drop in engagement and a spike in unsubscribes after its sales team added a newsletter that is sent three times a week, in addition to the normal commercial marketing messages sent throughout theweek.
Which action should be taken to reduce the number of unsubscribes and increase engagement for NTO's program?
Northern Trail Outfitters wants to organize its assets so images can be easily searched by tags in Content Builder. However, most imageshave multiple tags that could be applied, which makes it more difficult to filter to a manageable number of results.
How should the number of tags selected for an asset be minimized while still providing the necessary granularity?
Northern Trail Outfitters (NTO) wants to implement a single-audience drip campaign and then, ever time, create new version with tests of random audience splits with different messages.
Which tool shouldNTO use to accomplish these iterative tests?
A marketer has started using Datorama Reports to enhance their email performance and engagement monitoring, which feature should improve Datorama Dashboard usability?
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