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Salesforce MKT-101 Exam Dumps

Get All Build and Analyze Customer Journeys using Marketing Cloud Exam Questions with Validated Answers

MKT-101 Pack
Vendor: Salesforce
Exam Code: MKT-101
Exam Name: Build and Analyze Customer Journeys using Marketing Cloud
Exam Questions: 161
Last Updated: November 21, 2025
Related Certifications: Salesforce Marketer, Marketing Cloud Email Specialist
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Free Salesforce MKT-101 Exam Actual Questions

Question No. 1

Northern Trail Outfitters (NTO) has rolled outchanges to the OTS CTA button color.

Where should NTO be able to see if there has been a lift in the overall likelihood to click?

Show Answer Hide Answer
Correct Answer: B

Question No. 2

Northern Trail Outfitters (NTO) is troubleshooting why a triggered send isn't being delivered to the customer. When querying the_subscribers data view, NTO notices this subscriber key exists twice, and one of them has a status of 'Held'.

What is the source of the duplicate subscriber key?

Show Answer Hide Answer
Correct Answer: C

Question No. 3

An email marketer is creating an email to promote the new Northern trail Outfitters mobile app.

Which text should be used for the call-to-action button to drive the most engagement?

Show Answer Hide Answer
Correct Answer: A

Question No. 4

Northern Trail Outfitters is building an automation that should run as soon as a process completes on the company's website. The process does not have access to SFTP.

How should the automation be configured to run?

Show Answer Hide Answer
Correct Answer: B

Question No. 5

A marketing manager has created a global template at the top levelto control branding

standards and make updates easy. The template needs to be used company-wide across all

business units.

How should the manager configure the template once it's moved to the shared folder to

ensure it remains on-brand?

Show Answer Hide Answer
Correct Answer: A

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