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Salesforce MKT-101 Exam Dumps

Get All Build and Analyze Customer Journeys using Marketing Cloud Exam Questions with Validated Answers

MKT-101 Pack
Vendor: Salesforce
Exam Code: MKT-101
Exam Name: Build and Analyze Customer Journeys using Marketing Cloud
Exam Questions: 161
Last Updated: June 6, 2026
Related Certifications: Salesforce Marketer, Marketing Cloud Email Specialist
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Free Salesforce MKT-101 Exam Actual Questions

Question No. 1

Northern Trail Outfitters imports a daily feed of active customers into a data extension. A customer is only included in the daily feed if they meet the criteria to remain active.

Which import option should be used to ensure the data extension only contains currently active customers?

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Correct Answer: B

Question No. 2

Northern Trail Outfitters is redesigning its brand guidelines and wants to ensure its emails are accessible.

Which best practice should the email designer follow to meetaccessibility standards?

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Correct Answer: C

Question No. 3

The marketing team wants to target subscribers with a 'think you' offer for all subscribers who have opened an email in the past year.

Which tool should they use to identify the subscribers to send to?

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Correct Answer: B

Question No. 4

Northern Trail Outfitters wants to send a personalized email to its loyalty program members. The email should include details about loyalty members' profiles, point balance, and purchase behavior. This data exists in Marketing Cloud across several data extensions.

What should a marketer use to build this level of personalization into the email?

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Correct Answer: B

Question No. 5

A marketing team uses email templates as a means to create a consistent style guide. The team has recently updated the primarytemplate to coincide with company-wide rebranding; however, content approvers are reporting they are not seeing the new changes reflected.

Which step needs to be completed?

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Correct Answer: B

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