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Salesforce MKT-101 Exam Dumps

Get All Build and Analyze Customer Journeys using Marketing Cloud Exam Questions with Validated Answers

MKT-101 Pack
Vendor: Salesforce
Exam Code: MKT-101
Exam Name: Build and Analyze Customer Journeys using Marketing Cloud
Exam Questions: 161
Last Updated: February 25, 2026
Related Certifications: Salesforce Marketer, Marketing Cloud Email Specialist
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Free Salesforce MKT-101 Exam Actual Questions

Question No. 1

Northern Trail Outfitters sends out 50, 000 emails on a Friday. On Monday morning, the marketing team has to go through out--of--office messages and unsubscribe messages to find customer responses to the email.

Which feature should help the team?

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Correct Answer: A

Question No. 2

A marketing manager wants to see how the cross-channel customer population has changed over the last 6 months.

Which report should be run to provide this Information?

Show Answer Hide Answer
Correct Answer: B

Question No. 3

A marketer wants to use a filter to create a data extension that includes only records from yesterday.

Which step should they take to ensure the data extension includes newly added records?

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Correct Answer: C

Question No. 4

Northern Trail Outfitters (NTO) has rolled outchanges to the OTS CTA button color.

Where should NTO be able to see if there has been a lift in the overall likelihood to click?

Show Answer Hide Answer
Correct Answer: B

Question No. 5

Every day, Northern Trail Outfitters (NTO) adds to a data extension with purchasers of a new luxury cooler line. To give these customers a high-end purchasing experience, NTO wants to send a customized 'congratulations' email the day they are posted in the data extension,and follow up with a review request 14 days later.

Which automation solutions should be set up to accommodate this request?

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Correct Answer: C

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