Salesforce MCE-Dev-201 Exam Dumps

The IIF function in AMPscript is a shorthand way to perform conditional logic within an inline expression. It evaluates a condition and returns one of two values based on whether the condition is true or false.

AMPscript IIF Example:

%%=IIF(@level = 'premier', 'You are a premier member!', 'Upgrade to premier now!')=%%

: Salesforce AMPscript IIF Function

To identify all subscribers who were sent Job ID 420 but did not click any links, the developer should use a SQL statement that selects subscribers from the _Sent Data View where the Job ID is 420 and excludes those who are found in the _Click Data View. The correct SQL statement is:

SELECT s.SubscriberKey FROM _Sent s LEFT JOIN _Click c ON s.SubscriberKey = c.SubscriberKey AND s.JobID = c.JobID WHERE s.JobID = '420' AND c.SubscriberKey IS NULL

This query performs a left join between the _Sent and _Click data views and filters the results to include only those subscribers who do not have a corresponding click record.

Salesforce Marketing Cloud Data Views

SQL Join and Subquery Documentation

When the subjectLine variable is declared in multiple locations throughout the email, the value used at the time of deployment will be the last value assigned to the variable. In the provided declarations, the last assignment is:

%%[ SET @subjectLine = 'Enjoy 20% off today' ]%% was declared within the Subject Line

Therefore, the subject line used at the time of deployment will be 'Enjoy 20% off today' (C).

Salesforce Marketing Cloud AMPscript Variable Scope

AMPscript Guide: Variable Declaration

To define a filename pattern that matches files starting with the current month and day, you can use the %%MMDD%% pattern and the 'Begins With' operator.

%%MMDD%% Pattern: This pattern represents the month and day in a two-digit format.

Begins With Operator: This operator ensures that the automation matches filenames that start with the specified pattern.

: Salesforce File Drop Automations

A 401 Unauthorized HTTP status message indicates that the request was not authenticated properly. This error commonly occurs when the access token is missing, invalid, or expired.

Access Token Issues: The most common cause of a 401 error in REST API requests is related to the access token. The request must include a valid access token in the authorization header.

Example Authorization Header: Authorization: Bearer YOUR_ACCESS_TOKEN

: Salesforce API Access Tokens