Salesforce Marketing-Cloud-Intelligence Exam Dumps

Get All Marketing Cloud Intelligence Accredited Professional Exam Questions with Validated Answers

Marketing-Cloud-Intelligence Pack
Vendor: Salesforce
Exam Code: Marketing-Cloud-Intelligence
Exam Name: Marketing Cloud Intelligence Accredited Professional
Exam Questions: 63
Last Updated: October 5, 2025
Related Certifications: Accredited Professional
Exam Tags: Marketing Cloud, Customer relationship management (CRM), Cloud computing Professional Salesforce marketing professionals
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Free Salesforce Marketing-Cloud-Intelligence Exam Actual Questions

Question No. 1

A technical architect is provided with the logic and Opportunity file shown below:

The opportunity status logic is as follows:

For the opportunity stages ''Interest'', ''Confirmed Interest'' and ''Registered'', the status should be ''Open''.

For the opportunity stage ''Closed'', the opportunity status should be closed Otherwise, return null for the opportunity status.

Given the above file and logic and assuming that the file is mapped in a generic data stream type with the following mapping

''Day'' --- Standard ''Day'' field

''Opportunity Key'' > Main Generic Entity Key

''Opportunity Stage'' + Generic Entity Key 2

A pivot table was created to present the count of opportunities in each stage. The pivot table is filtered on Jan 7th - 11th. Which option reflects the stage(s) the Opportunity key 123AA01 is associated with?

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Correct Answer: B

Analyzing the Opportunity file with a filter set from January 7th to 11th, Opportunity Key '123AA01' appears under 'Interest' on January 6th and 8th, and under 'Registered' on January 10th. Therefore, during the specified date range, Opportunity Key '123AA01' is associated with both 'Interest' and 'Registered' stages. Salesforce Marketing Cloud Intelligence provides the capability to map and track opportunity stages over time, allowing for historical stage tracking and reporting. This answer aligns with the ability to use pivot tables to filter and display data by specific attributes and timeframes, as outlined in the Salesforce Marketing Cloud Intelligence documentation.


Question No. 2

A client provides the following three files:

File A:

File B:

File C:

File A was uploaded using the Ads data stream type.

The client would like to create this view (data from Files B & C) in Datorama:

Which proposed solution would cause a false connection between the two files?

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Correct Answer: C

With File A uploaded using the Ads data stream type, the client wishes to create a view incorporating data from Files B & C.

A false connection would occur if VLOOKUP in Data Stream B is used incorrectly to return ''Day'' and ''Installs''. In this scenario, VLOOKUP might inaccurately link data based on MB Name between File B and File A or File C, which do not have a 'Day' field to correctly join on. Moreover, 'Installs' data in File B doesn't exist, so VLOOKUP cannot correctly return this information. The correct method would be to use the 'Media Buy New Name' to link File B and File C since they both have this field, ensuring accurate connection and avoiding data mismatches or false connections.


Question No. 3

What are unstable measurements?

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Correct Answer: C

Unstable measurements refer to metrics that are not aggregated in a standard manner across different grains of data, which can result in inconsistent or unpredictable results when reporting across different dimensions or time frames.

Option C describes a scenario where measurements have manual (Not Auto) aggregation settings, meaning they do not automatically adjust to the aggregation level of the report. Combined with a Granularity setting of 'None', this can lead to instability because the metric isn't bound to a specific granularity, which can cause data inconsistencies or misinterpretations when analyzed at varying levels of detail.


Question No. 4

Ina workspace that contains one hundred data streams and a lot of data, what is the biggest downside of using calculated dimensions?

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Correct Answer: A

In a workspace with a high number of data streams, such as one hundred, the biggest downside of using calculated dimensions is the performance impact. Calculated dimensions require computational resources to dynamically compute values based on existing data. This can lead to increased load times and slower performance, especially in environments with large amounts of data or complex calculations. This performance degradation is due to the extra processing power needed every time the data is accessed or refreshed, impacting the overall efficiency of data retrieval and analysis operations.


Question No. 5

What is the relationship between "Media Buy Key" and "Creative Key?

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Correct Answer: A

In Marketing Cloud Intelligence, the 'Media Buy Key' is typically associated with the purchase details of a media campaign, such as the platform, audience, and budget. The 'Creative Key' relates to the specific creative asset used within a campaign, like an image, video, or text. A single media buy can have multiple creative variations to test performance or to target different audiences, leading to a one-to-many relationship.


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