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Salesforce Marketing-Cloud-Email-Specialist Exam Dumps

Get All Salesforce Certified Marketing Cloud Email Specialist Exam Questions with Validated Answers

Marketing-Cloud-Email-Specialist Pack
Vendor: Salesforce
Exam Code: Marketing-Cloud-Email-Specialist
Exam Name: Salesforce Certified Marketing Cloud Email Specialist
Exam Questions: 159
Last Updated: December 31, 2025
Related Certifications: Marketing Cloud Email Specialist
Exam Tags: Specialist Salesforce email marketing professionals
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Free Salesforce Marketing-Cloud-Email-Specialist Exam Actual Questions

Question No. 1

The CMOat Northern Trail Outfitter (NTO) has tasked the marketer with tracking the performance of NTO's welcome and post purchase journeys.

Which action should the marketer take to evaluate journey performance?

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Correct Answer: A

Defining a goal for each journey in Journey Builder helps marketers measure the success of their campaigns against specific objectives. Goals can be set to track important metrics like conversions, clicks, or other relevant actions. This feature allows for better performance tracking and optimization of customer journeys. Salesforce Marketing Cloud documentation provides detailed instructions on setting up and tracking goals within Journey Builder, supporting this approach as a best practice.


Question No. 2

Northern Trail Outfitters (NTO) sends a birthday coupon during the subscriber's birthday month. NTO wants to reward the subscriber based upon engagement with the email and provide further messages based onthat interaction.

Which no-code features should be implemented to accomplish this?

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Correct Answer: A

Journey Builder and EngagementSplit in Salesforce Marketing Cloud allow marketers to create sophisticated, no-code workflows that react to subscriber engagement. Engagement Split is a feature within Journey Builder that enables path branching based on actions taken by the subscriber, such as opens, clicks, or other interactions. This approach aligns with Salesforce Marketing Cloud's emphasis on personalized customer journeys and is well-supported by their documentation on Journey Builder and Engagement Splits.


Question No. 3

A marketing developer wants to receive daily report of sends across all business units to be incorporated into their internal dashboard.

What should be done to ensure the report a sent to the director each day?

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Correct Answer: A

To ensure that a daily report of sends across all business units is sent to the director each day, the marketing developer should schedule the report in Marketing Cloud and configure it to email the filedirectly to the director. This can be done by setting up a report in Email Studio, defining the parameters and schedule for the report, and specifying the recipient email address. This ensures that the director receives the necessary data in a timely manner without manual intervention.


Salesforce Marketing Cloud Documentation: Schedule Reports

Question No. 4

When building anemail audience, a marketer first runs a query to update a data extension referenced in the audience query.

Which configuration should be used to ensure the exclusion is updated before the audience query runs?

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Correct Answer: B

Question No. 5

Northern Trail Outfitters (NTO) has a promotionalemail intended to be sent to only its high-value customers. NTO wants to implement additional-guardrails to prevent sending the email to more subscribers than intended.

Which Activity should be configured in Automation Studio to help?

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Correct Answer: B

The Verification Activity in Automation Studio is used to set additional guardrails before an email send occurs. This activity helps ensure that the audience criteria meet certain conditions and prevents sending to more subscribers than intended. According to Salesforce Marketing Cloud documentation, the Verification Activity can check for audience count thresholds and prevent sending if the audience exceeds the specified limit.


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