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Salesforce Marketing-Cloud-Account-Engagement-Specialist Exam Dumps

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Marketing-Cloud-Account-Engagement-Specialist Pack
Vendor: Salesforce
Exam Code: Marketing-Cloud-Account-Engagement-Specialist
Exam Name: Salesforce Certified Marketing Cloud Account Engagement Specialist
Exam Questions: 304
Last Updated: November 21, 2025
Related Certifications: Salesforce Marketer
Exam Tags: Associate Salesforce marketing automation specialistsSalesforce Marketing Cloud Account Engagement Consultants
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Free Salesforce Marketing-Cloud-Account-Engagement-Specialist Exam Actual Questions

Question No. 1

There are a number of unassigned prospects in the Lenoxsoft database that have NOT been active in more than 60 days. An automation rule is set to assign prospects once they reach a score of 100.

What automatic workflow can be created to prevent them from getting assigned?

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Correct Answer: A

The automatic workflow that can be created to prevent the unassigned prospects from getting assigned is to create an automation rule based on the prospects' time to adjust their score to 0 if they haven't been active in 60 days. An automation rule is a rule that runs continuously in the background and matches prospects based on the criteria you set. You can use an automation rule to perform actions on the matched prospects, such as adding them to a list, assigning them to a user, or changing their field values. However, an automation rule can only match a prospect once in its lifetime, even if the prospect meets the criteria again later.This prevents duplicate or conflicting actions from being applied to the same prospect1. Therefore, an automation rule is ideal for creating a workflow that resets the score of the unassigned prospects who have been inactive for 60 days, and prevents them from getting assigned by another automation rule that assigns prospects based on their score. To create an automation rule, you need to specify the criteria and the actions that you want to execute.For example, you can create an automation rule that matches prospects who have not been assigned to a user, have not had any activity in the last 60 days, and have a score greater than 0, and then use the action Adjust Score to set their score to 0.


Question No. 2

Which list email report metric represents the total number of emails minus hard and soft bounces?

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Correct Answer: D

The list email report metric that represents the total number of emails minus hard and soft bounces is total delivered. Total delivered measures how many emails were successfully delivered to the recipients' inboxes, without being rejected by the email servers. Hard bounces are permanent delivery failures, such as invalid email addresses or blocked domains. Soft bounces are temporary delivery failures, such as full inboxes or server issues. Total opt outs, total sent, and total queued are not the same as total delivered. Total opt outs measures how many recipients unsubscribed from your emails. Total sent measures how many emails were sent from Marketing Cloud Account Engagement. Total queued measures how many emails were waiting to be sent from Marketing Cloud Account Engagement.Reference[Email Metrics Glossary]


Question No. 3

LenoxSoft wants the "State" field to appear in real-time whenever a prospect selects "United States" for the "Country" field when completing their Marketing Cloud Account Engagement form.

Which form feature should be utilized?

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Correct Answer: A

Question No. 4

How should a user understand how many prospects are currently waiting on a step in an engagement program?

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Correct Answer: C

The best way to understand how many prospects are currently waiting on a step in an engagement program is to look at the tooltip above that step. The tooltip will show you the number of prospects that are currently on that step, as well as the number of prospects that have completed that step. You can also see the percentage of prospects that have taken a specific action or followed a specific path from that step.The tooltip is a quick and easy way to get an overview of the performance of each step in your program


Question No. 5

A form uses an autoresponder email.

In Pardot, which report should a user review if they want to view the deliverability statistics for that email?

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Correct Answer: D

To review the deliverability statistics for an autoresponder email sent in response to a form submission in Pardot, the appropriate report to consult is the Autoresponder report. This report provides specific metrics on the performance of autoresponder emails, including delivery rates, open rates, click-through rates, and any bounces. Unlike generic form reports or list email reports, the Autoresponder report focuses on the emails triggered automatically after a form is completed, providing detailed insights relevant to these specific interactions.


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