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Salesforce Marketing-Cloud-Account-Engagement-Specialist Exam Dumps

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Marketing-Cloud-Account-Engagement-Specialist Pack
Vendor: Salesforce
Exam Code: Marketing-Cloud-Account-Engagement-Specialist
Exam Name: Salesforce Certified Marketing Cloud Account Engagement Specialist
Exam Questions: 304
Last Updated: October 4, 2026
Related Certifications: Salesforce Marketer
Exam Tags: Associate Salesforce marketing automation specialistsSalesforce Marketing Cloud Account Engagement Consultants
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Free Salesforce Marketing-Cloud-Account-Engagement-Specialist Exam Actual Questions

Question No. 1

A user is creating an automation rule and isn't certain that they have the correct criteria in use.

What Is the best way for the user to test that the criteria only matches the intended prospects?

Show Answer Hide Answer
Correct Answer: C

The preview matches feature in Pardot's automation rule setup is an essential tool for ensuring that the criteria set for a rule accurately targets the intended prospects. Before activating the rule, this feature allows the administrator to verify which prospects currently match the specified criteria without affecting the database or running the rule prematurely. This method is effective for refining and confirming criteria to avoid unintended targeting and to refine the selection process.


Question No. 2

Form or Form Handler? I need data de-duplication in the CRM.

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Correct Answer: A

Marketing Cloud Account Engagement forms are the best option if you need data de-duplication in the CRM, such as Salesforce.Marketing Cloud Account Engagement forms can automatically match and update existing records in the CRM based on the email address or other unique identifiers4.Marketing Cloud Account Engagement forms can also create new records in the CRM if the prospect does not exist yet4.Form handlers, on the other hand, do not have this functionality, and may create duplicate records in the CRM if the prospect already exists


Question No. 3

How can an interested lead that comes to Lenoxsoft's website and fills out the Contact Us form receive a follow-up email each time he or she submits?

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Correct Answer: A

The best way to have a thank you email sent after the form on the ''Contact Us'' page is submitted is to send it using the form's completion actions. A completion action is an action that Marketing Cloud Account Engagement executes after a prospect successfully completes a desired activity, such as submitting a form or clicking a custom link. You can use completion actions to perform actions on the prospects who complete the activity, such as adding them to a list, assigning them to a user, or changing their field values. You can also use completion actions to send autoresponder emails, which are emails that are automatically sent to a prospect after they complete an activity. Autoresponder emails can be used to thank your prospects, confirm their actions, or provide them with additional information or content. To send a thank you email using the form's completion actions, you need to go to Marketing > Forms > Forms > Contact Us > Completion Actions > Add New Action > Send Autoresponder Email, and select the email that you want to send.


Question No. 4

The baseline grade will show on the prospect profile at all times.

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Correct Answer: B

The baseline grade will not show on the prospect profile at all times. The baseline grade is the initial grade that Marketing Cloud Account Engagement assigns to all prospects before any adjustments are made based on their attributes. The baseline grade is D by default, but you can change it in your account settings. The baseline grade will only show on the prospect profile if the grade has not changed positively or negatively. Once the grade changes, the baseline grade will be replaced by the current grade. The current grade reflects the prospect's fit for your ideal customer profile based on the criteria you have set. You can view the grade history and the grade changes on the prospect profile. For more details --->111213


Question No. 5

Which three actions can be taken in an engagement studio program?

Choose 3 answers

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Correct Answer: A, C, D

An engagement studio program is a tool that allows the Marketing Manager to create and automate a series of steps that guide prospects through a marketing journey. An engagement studio program consists of three types of elements: actions, triggers, and rules. An action is something that the program does to or for the prospect, such as sending an email, adding them to a list, or notifying a user. A trigger is something that the program checks for or waits for the prospect to do, such as opening an email, clicking a link, or submitting a form.A rule is something that the program evaluates about the prospect, such as their score, grade, or field value8

Among the possible actions that can be taken in an engagement studio program, three of them are:

Add prospect to list. This action adds the prospect to a specified list in Account Engagement.This action is useful for segmenting prospects based on their engagement or moving them to a different list for further marketing8

Send email to prospect. This action sends an email to the prospect using an Account Engagement email template.This action is useful for delivering relevant and personalized content to the prospect based on their stage in the journey8

Notify a user. This action sends an email notification to a specified user or user group in Account Engagement or Salesforce.This action is useful for alerting the sales team or other stakeholders about the prospect's engagement or readiness


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