Facebook Blueprint 200-101 Exam Dumps

A brand that has traditionally focused on TV campaigns has recently started advertising on digital channels like Facebook and YouTube. The brand manager has advised the company to invest in developing mobile-optimized creative and that its TV ads are too long to perform well online.

A post-campaign analysis was run to assess the relationship between complete video views and video duration in order to make the case that videos with shorter duration tend to achieve a greater number of complete views.

This scatter plot demonstrates the findings of the analysis.

How many of these data points are likely to skew the findings of this analysis?

Show Answer Hide Answer

A car manufacturer discovers that the purchase journey is typically one-year long, involves several media channels and is followed by a dealership visit that ends with a purchase at the dealership. Historically, sales are mostly influenced by the quality of the customer service experience. The manufacturer has a KPI of driving incremental customers to its website.

What measurement solution should be used?

Show Answer Hide Answer

A quick-serve restaurant brand is launching a Conversion Lift test to understand the effect of media in surrounding neighborhoods. It offers the option of paying in cash, credit card or through its app. One week after the Facebook campaign launches, these are the results:

* The daily budget for each ad set was spent in full

* The majority of people reached live within two miles of any given location

* 90% of transactions were made in cash

* Offline event sets were only uploaded at the end of the campaign resulting in a total of 10,000 conversions

What should the analyst consider when the test is complete to determine if the results are reliable?

Show Answer Hide Answer

A cosmetics company advertises predominantly on Facebook and Instagram. The company wants to test alternative creative messaging for holiday season campaigns targeted to a narrow audience to discover which message achieves the most efficient sales results.

Which measurement approach should the company use while minimizing CPM impact?

Show Answer Hide Answer

A new ecommerce company that sells raincoats for dogs leverages Facebook to drive product sales. The company serves a variety of videos and static images and only targets people who previously visited their website. The company historically spends $50,000 per quarter and always hits its ROAS goal of 3x.

Last quarter, the company aggressively tried to grow its business and tripled spend. At the end of last quarter, they compared performance between the previous two quarters and noticed the following differences in performance metrics:

* ROAS decreased by 40%

* Average frequency increased by 50%

* CPMs increased by 60%

* Reach increased by 10%

* Cost per click decreased by 15%

* Allocation of budget between creative formats remained the same

An analyst needs to run a test to identify how to scale spend efficiently. Which variable should the analyst test first?

Show Answer Hide Answer