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| Vendor: | CIW |
|---|---|
| Exam Code: | 1D0-623 |
| Exam Name: | Social Media Strategist |
| Exam Questions: | 55 |
| Last Updated: | January 9, 2026 |
| Related Certifications: | CIW Social Media Strategist |
| Exam Tags: |
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A large grocery store chain has an print media operation. They publish weekly flyers to be inserted into newspapers. The also frequency send direct mail flyers. How can they best incorporate social media to their advertising mix?
Incorporating social media into the advertising mix of a large grocery store chain can be highly effective when providing added value and engaging content to customers. Posting recipes with coupons for the ingredients not only highlights the products available in the store but also offers practical and useful content that customers are likely to engage with and share. This strategy promotes the products in a context that resonates with the daily lives of the customers, driving both online engagement and in-store sales. Posting PDFs, linking to the corporate website, and scheduling promotional events are beneficial but do not provide the same level of interactive and valuable content.
David is the social media manager of a privately owned teenage sports club social media site. When an individual or organization signs up on the site, they must agree to the terms of use and privacy policies before being allowed to create a profile or post on the site. These policies provide
Davids organization the ability to collect and use data about the user, such as their interests. Which of the following would be an inappropriate use of this information'?
Using the collected data to sell services from other companies owned by the site owner would be an inappropriate use of user information. This practice violates user trust and can lead to legal and ethical issues.
Privacy Violation: This use of data may breach privacy policies and user agreements.
Trust Erosion: Users may feel their information is being exploited for profit, which can damage the organization's reputation.
Regulatory Compliance: Many regions have strict data protection laws (e.g., GDPR, CCPA) that prohibit using personal data for purposes not explicitly consented to by the user.
Data privacy regulations and ethical guidelines emphasize the importance of using collected data only for the purposes stated in the privacy policy (GDPR, CCPA).
What kind of social media metric best measures the number of followers who noticed and responded to a paid advertisement?
Click-through rates (CTR) are the most relevant metric for measuring the number of followers who noticed and responded to a paid advertisement. This metric calculates the percentage of people who clicked on the ad after seeing it. CTR is crucial for understanding the effectiveness of an ad in attracting attention and encouraging interaction.
Relevance: CTR directly measures user engagement by showing how many users acted on seeing the ad.
Effectiveness: High CTR indicates that the ad was compelling enough to prompt users to click and explore further.
Optimization: Monitoring CTR helps marketers refine their ad content and targeting to improve performance.
Digital marketing experts highlight CTR as a key performance indicator for paid advertisements (HubSpot, WordStream).
Stuart is the social media risk manager for an international drone enthusiasts association. He has noticed various chapters around the world using images and copyrighted materials. What should Stuart do to ensure the association's social media sites are in compliance with the various legal regulations internationally?
To ensure compliance with various legal regulations internationally, Stuart should require users to accept a terms-of-use license and privacy policy before posting any content. This proactive measure sets clear guidelines for acceptable use and ensures that users acknowledge and agree to the terms, which can include stipulations about not posting copyrighted materials without permission. Mailing users for permission or contacting copyright owners is reactive and less efficient, while filing lawsuits is extreme and should be a last resort. A terms-of-use agreement provides a legal framework to manage content and protect the association from potential legal issues.
Which of the following is the chief disadvantage to using social media?
The chief disadvantage of using social media is that in a crisis situation, a company's reputation can be damaged quickly (Option C). Social media platforms enable rapid dissemination of information, and any negative incident or crisis can quickly escalate and spread across these networks. This can lead to widespread negative publicity and significant harm to a company's reputation in a very short period. Companies must be prepared with crisis management strategies and effective communication plans to mitigate potential damage and respond swiftly to protect their brand image.
PR News: 'The Dark Side of Social Media: A Crisis Communication Primer'
Harvard Business Review: 'How to Manage a Social Media Crisis'
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