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AMA PCM Exam Dumps

Get All Professional Certified Marketer Exam Questions with Validated Answers

PCM Pack
Vendor: AMA
Exam Code: PCM
Exam Name: Professional Certified Marketer
Exam Questions: 316
Last Updated: May 24, 2026
Related Certifications: Professional Certified Marketer
Exam Tags: AMA Marketing
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Free AMA PCM Exam Actual Questions

Question No. 1

Bisky, a newly-founded biscuit company, is developing its first product, Jamz. It intends to the sell the product as a nutritious alternative to other biscuits. It markets the product with the tagline "A healthy snack for a healthy you." Which of the following is true of this scenario?

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Correct Answer: B

Question No. 2

Individuals can choose to purchase Microsoft stand-alone software packages such as the Home and Student versions of Word, Excel, and PowerPoint for $119.99 each. However, they may choose to purchase the Office Home and Student 2010 suite, which has all of these applications in the same package for a price of $149.99. Microsoft is using a __________ pricing strategy.

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Correct Answer: C

Question No. 3

X-Pert Bikes sells bikes for people of all ages. The company is entering the Indian market for the first time. Indian consumers are not familiar with the brand or its products. The company is planning its introductory ad campaign. Which of the following should the company aim to build first?

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Correct Answer: A

Question No. 4

At which stage in the customer relationship management process would an organization seek to identify new customers and look for ways to sell more products to existing customers?

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Correct Answer: B

Question No. 5

Mars Inc., a fashion brand, provides a free location-based app to its customers which requires them to share where they are, and what they are doing and when they're doing it. The company uses this app to build loyalty and these apps are known as _____ apps.

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Correct Answer: D

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