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AD0-E602 Pack
Vendor: Adobe
Exam Code: AD0-E602
Exam Name: Adobe Real-Time CDP Business Practitioner Professional
Exam Questions: 50
Last Updated: October 7, 2025
Related Certifications: Adobe Real-Time CDP
Exam Tags: Professional Level Solutions ConsultantsData AnalystMarketing ManagersCampaign Marketing Analyst
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Free Adobe AD0-E602 Exam Actual Questions

Question No. 1

An Adobe Real-time CDP customer is currently experiencing a low match rate with the Google DV360 connection when sharing cookie-based website retargeting audiences due to users visiting their website from a Safari browser. This customer also has a 70% authentication rate on their website with users logging in with an email address.

What could an Adobe Real-time CDP business practitioner suggest to improve the reach of the customer's website retargeting audiences with Google?

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Correct Answer: B

According to the Adobe documentation, Google Customer Match is a type of destination that allows matching profiles based on hashed email addresses, phone numbers, or user IDs with Google users across various Google services, such as Search, YouTube, Gmail, and Display & Video 360 (DV360). This type of destination can improve the match rate for website retargeting audiences, especially for users who visit the website from browsers that block third-party cookies, such as Safari. Reference: https://experienceleague.adobe.com/docs/experience-platform/destinations/catalog/google-customer-match.html?lang=en


Question No. 2

A Real-Time CDP Business Practitioner is working on a case where there is a data governance policy violation on activating a segment to email targeting destination using a data field from dataset labeled as C4.

Which two are recommended resolutions for this situation to maintain existing data governance policy? (Choose two.)

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Correct Answer: B, C

According to the Adobe documentation, C4 is a type of contract label that indicates data that cannot be used for off-site targeting purposes, such as email targeting destination. To resolve the policy violation, the practitioner can either modify the segment attribute or merge policy to exclude the C4 data field from the segment definition, or remove the segment from the destination altogether. Reference: https://experienceleague.adobe.com/docs/experience-platform/data-governance/dule/dule-overview.html?lang=en#contract-labels


Question No. 3

An Real-Time CDP Business Practitioner was tasked with building a report that monitored a dataflows Activation rate. Which type of Ingestion would the practitioner need to select within the Monitoring Dashboard to meet this requirement?

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Correct Answer: B

According to the Adobe documentation, destinations are endpoints where data can be activated from Adobe Experience Platform, such as email service providers, social media platforms, or analytics tools. The activation rate is a metric that measures how many profiles or segments are successfully activated to a destination within a given time period. To monitor the dataflows activation rate, the practitioner would need to select destinations as the type of ingestion within the Monitoring Dashboard and view the activation metrics for each destination. Reference: https://experienceleague.adobe.com/docs/experience-platform/monitoring/ui/dashboard.html?lang=en#destinations


Question No. 4

A financial services company with Adobe real-time CDP is able to combine data sources from their branches and online tools in real time to create one combined segment of recent account openers.

Which two strategic use cases should the financial services company explore when activating this new segment? (Choose two.)

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Correct Answer: A, D

According to the Adobe documentation, lookalike modelling is a use-case that involves creating segments of high-value customers who share similar characteristics or behaviors and using them as seeds to find new prospects who are likely to have high lifetime value (LTV). This use-case could help the financial services company acquire more profitable customers by targeting them with relevant offers. Similarly, reaching the new segment with an email campaign reminding openers to set up recurring deposits is a use-case that involves creating segments of customers who have recently opened an account and encouraging them to take actions that increase their loyalty and retention. This use-case could help the financial services company increase customer satisfaction and revenue by offering them incentives and benefits for setting up recurring deposits. Reference: https://experienceleague.adobe.com/docs/experience-platform/segmentation/use-cases/lookalike-modeling.html?lang=en https://experienceleague.adobe.com/docs/experience-platform/segmentation/use-cases/customer-reengagement.html?lang=en


Question No. 5

Where would a Real-Time CDP Business Practitioner go to search for Profiles by Merge Policy in the Ul?

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Correct Answer: B

According to the Adobe documentation, Profiles > Browse is where a Real-Time CDP Business Practitioner can go to search for Profiles by Merge Policy in the UI. Profiles > Browse allows the user to search for individual profiles or groups of profiles based on various criteria, such as identity value, namespace, dataset, or merge policy. The user can also view the profile details and timeline for each profile. Reference: https://experienceleague.adobe.com/docs/experience-platform/profile/ui/browse.html?lang=en#searching-for-profiles


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