2026 Actual Adobe AD0-E555 Dumps, Updated Exam Questions for Guaranteed Pass

AD0-E555 free sample questions and answers

Adobe AD0-E555 practice quiz with correct answers for search indexing.

1. Question 1

   How would a marketing manager modify the URL of an Adobe Marketo Engage landing page?

   ALanding Page Actions > URL Tools > URL Builder
   

   BEdit Draft > Edit Landing Page > Edit URL Settings
   

   CLanding Page Actions > URL Tools > Edit URL Settings
   

   Correct answer: C

   A landing page is a web page that you create and host in Marketo Engage that allows you to capture information from visitors, such as their name, email address, or company name1.

   A landing page URL is the web address that visitors use to access your landing page.By default, Marketo Engage generates a landing page URL based on the name of your landing page and the domain of your Marketo Engage instance2.

   However, you can modify the landing page URL to make it more SEO friendly, descriptive, or consistent with your branding2.

   To modify the landing page URL, you need to follow these steps23:

   Go to Marketing Activities and select your program that contains the landing page you want to modify.

   Select the landing page and click Landing Page Actions.

   Click URL Tools and then click Edit URL Settings.

   In the Edit URL Settings dialog box, you can change the following options:

   Page Name: This is the part of the URL that comes after the domain name and the slash. You can enter any alphanumeric characters, hyphens, or underscores. Avoid using spaces or special characters.

   Domain Name: This is the part of the URL that identifies your Marketo Engage instance. You can choose from the available domains that you have configured in your Admin settings. If you have a custom domain, you can also use it here.

   SSL: This is the option to enable or disable secure HTTPS protocol for your landing page. If you enable SSL, your landing page URL will start with https:// instead of http://. This can improve the security and trustworthiness of your landing page. However, you need to have a valid SSL certificate for your domain to use this option.

   Click Save to apply your changes to the landing page URL.

   
   

2. Question 2

   Which token would a marketer use to include a unique access URL in a webinar confirmation email?

   A{{my.member URL}}
   

   B{{member webinar url}}
   

   C{{lead.webinar url}}
   

   Correct answer: B

   To include a unique access URL in a webinar confirmation email, the marketer would use the {{member webinar url}} token. This token is a type of Member Token, which is used to insert unique values from integrated services partners. A common use of Member Tokens is for unique URLs for webinar attendees. Each person has a unique URL to access the webinar that can be inserted using the {{member webinar url}} token. The marketer would need to create a text token called Webinar Key in the My Tokens tab of the Marketo webinar program, and copy the webinar ID from the integrated service partner (such as GoToWebinar) into the Value box. Then, the marketer would use the {{member webinar url}} token in the confirmation email content.

   
   

3. Question 3

   A marketing analyst needs to know the number of people in a single stream Engagement Program who will become exhausted after the next cast. The engagement program has a status of 'On.'

   How would the analyst find this information?

   ACreate the Engagement Stream Performance report.
   

   BReview the Engagement Dashboard with Exhausted Content Notifications turned on.
   

   CCreate a Smart List using the Member of Engagement Program filter with the Exhausted Content constraint.
   

   Correct answer: B

   An Engagement Program is a type of program that allows users to create and manage long-term, multi-touch nurture campaigns for different audiences and stages of the customer journey1.

   A single stream Engagement Program is an Engagement Program that has only one stream, which is a collection of content pieces that are delivered to the members of the program in a specific order and frequency2.

   A cast is the act of sending out a piece of content from a stream to the members of the program who are eligible to receive it3.

   Content exhaustion occurs when a member of the program has received all the content pieces in the stream and has nothing left to receive4.

   The Engagement Dashboard is a tool that provides users with insights and analytics on the performance and health of their Engagement Programs5.

   The Exhausted Content Notifications are a feature of the Engagement Dashboard that shows users how many people in each stream will become exhausted after the next cast, and how many people are already exhausted6.

   To find the number of people in a single stream Engagement Program who will become exhausted after the next cast, the marketing analyst needs to do the following steps:

   Navigate to the Marketing Activities area and select the Engagement Program.

   Click on the Dashboard tab to open the Engagement Dashboard.

   Click on the Settings icon and make sure the Exhausted Content Notifications are turned on.

   Look at the Exhausted Content Notifications section and find the number of people who will be exhausted after the next cast for the single stream6.

   
   

   1:Engagement Programs - Marketo Docs - Product Documentation2:Create an Engagement Program Stream - Marketo Docs - Product Documentation3:Schedule an Engagement Program Cast - Marketo Docs - Product Documentation4:Exhausted Content in Engagement Programs - Marketo Docs - Product Documentation5:Engagement Dashboard - Marketo Docs - Product Documentation6:Exhausted Content Notifications - Marketo Docs - Product Documentation

4. Question 4

   A marketer is conducting an in-person seminar and needs to send invitation emails, collect registrations, and check people into the seminar upon arrival.

   Which program type would the marketer use to build this seminar?

   AEmail
   

   BDefault
   

   CEvent
   

   Correct answer: C

   An event program is a type of Marketo program that helps coordinate, facilitate, and track live and online events1.

   An event program has a specific time and date, and can be integrated with third-party event management platforms such as GoToWebinar, Zoom, and Cvent12.

   An event program allows the marketer to create and send invitation emails, landing pages, and forms to collect registrations, and use smart campaigns to automate tasks such as sending reminders, confirmations, and follow-ups13.

   An event program also enables the marketer to check people into the seminar upon arrival using the Marketo Check-In app, which syncs the attendance data with the Marketo database45.

   Therefore, an event program is the most suitable program type for building a seminar, as it provides the necessary features and functionalities to manage the entire event lifecycle.Reference:1:Understanding Programs | Adobe Marketo Engage - Experience League2: [Event Program - Marketo Docs - Product Documentation]3: [Create an Event Program - Marketo Docs - Product Documentation]4: [Marketo Check-In App - Marketo Docs - Product Documentation]5: [Check People Into an Event - Marketo Docs - Product Documentation] :Event Program - Marketo Docs - Product Documentation:Create an Event Program - Marketo Docs - Product Documentation:Marketo Check-In App - Marketo Docs - Product Documentation:Check People Into an Event - Marketo Docs - Product Documentation

   
   

5. Question 5

   How would a marketer find the number of people created in the Database in the last six months, grouped by industry?

   ACreate a Program Performance report, filtered by Industry and Person was Created set to 'in past 6 months'.
   

   BCreate a Smart List, filtered by Industry with the constraint of Date of Activity set to 'in past 6 months'.
   

   CCreate a People Performance report, with Person Created At set to 'Last 6 Months' and Group People By set to 'Industry'.
   

   Correct answer: C

   A People Performance report is a report that measures database growth over time. It shows how many people were added, and when.It also allows grouping the results by any person or company attribute, or by segmentation1.

   To create a People Performance report, follow these steps1:

   Go to the Analytics section and click New Report.

   Name your report and select the People Performance report type.

   Set the time frame of your report to Last 6 Months and click the Report tab.

   In the Report Settings panel, select Industry as the Group People By option.

   Click Save.

   To view the results, click the Report tab.You will see the number of people created in the Database in the last six months, grouped by industry.Reference:1:People Performance Report | Adobe Marketo Engage