Adobe AD0-E555 Exam Dumps

An event program is a type of Marketo program that helps coordinate, facilitate, and track live and online events1.

An event program has a specific time and date, and can be integrated with third-party event management platforms such as GoToWebinar, Zoom, and Cvent12.

An event program allows the marketer to create and send invitation emails, landing pages, and forms to collect registrations, and use smart campaigns to automate tasks such as sending reminders, confirmations, and follow-ups13.

An event program also enables the marketer to check people into the seminar upon arrival using the Marketo Check-In app, which syncs the attendance data with the Marketo database45.

Therefore, an event program is the most suitable program type for building a seminar, as it provides the necessary features and functionalities to manage the entire event lifecycle.Reference:1:Understanding Programs | Adobe Marketo Engage - Experience League2: [Event Program - Marketo Docs - Product Documentation]3: [Create an Event Program - Marketo Docs - Product Documentation]4: [Marketo Check-In App - Marketo Docs - Product Documentation]5: [Check People Into an Event - Marketo Docs - Product Documentation] :Event Program - Marketo Docs - Product Documentation:Create an Event Program - Marketo Docs - Product Documentation:Marketo Check-In App - Marketo Docs - Product Documentation:Check People Into an Event - Marketo Docs - Product Documentation

Maintaining Integrity (A): Cloning directly from the original asset helps ensure that all settings and configurations are copied accurately. This minimizes the risk of introducing errors or corruption during manual recreation.

Customization is Key (C): While the core structure of the cloned program is replicated, certain elements need updating for clarity and accurate reporting:

Custom Tags:Tags help categorize and organize your programs. Adjust them to reflect the purpose of the cloned program.

Period Costs:Ensure period costs are entered for the correct time period of the cloned program to maintain accurate budgeting and ROI tracking.

Name:Use a descriptive and unique name to differentiate the cloned program from the original.

When cloning in Adobe Marketo Engage, it's important to follow certain best practices to ensure the integrity of your assets and programs12.

Clone from the original asset to avoid corruption in assets1: Cloning from the original asset helps to maintain the integrity of the asset and avoid any potential corruption that might occur if you were to clone from a copy1.This ensures that your cloned asset is an exact replica of the original, which can be particularly useful if you want to use the same asset in multiple programs1.

Update custom tags, period costs, and name of the cloned program1: After cloning a program, it's important to update the custom tags, period costs, and name of the cloned program1.This helps to keep your programs organized and allows you to track the performance of each program individually1.Note that period costs will not transfer over, so be sure to add that to your cloned program if you had one set in the original1.

While updating token names for the cloned program (option D) can be a good practice in some cases, it's not generally considered a best practice when cloning in Adobe Marketo Engage1

Smart Campaigns are the engine of Adobe Marketo Engage that allow you to automate tasks and actions based on different criteria and triggers.

There are three types of Smart Campaigns in Adobe Marketo Engage: Trigger, Batch, and Recurring.

ATriggerSmart Campaign is a type of Smart Campaign that is listening for and automatically responding to a person's actions. For example, you can create a Trigger Smart Campaign that sends an email to a person who fills out a form, or adds a person to a list when they click a link, or updates a person's score when they visit a web page. A Trigger Smart Campaign has one or more triggers in its Smart List that define the actions that will activate the campaign. A Trigger Smart Campaign runs in real time and executes the flow steps immediately for each person who qualifies.

ABatchSmart Campaign is a type of Smart Campaign that runs once or on a specific date and time for a group of people who meet certain criteria. For example, you can create a Batch Smart Campaign that sends a newsletter to a segment of people, or cleans up your database by deleting inactive people, or changes the status of people who attended a webinar. A Batch Smart Campaign has one or more filters in its Smart List that define the criteria that people must match to qualify for the campaign. A Batch Smart Campaign runs at the scheduled time and executes the flow steps for all the qualified people at once.

ARecurringSmart Campaign is a type of Smart Campaign that runs on a regular basis for a group of people who meet certain criteria. For example, you can create a Recurring Smart Campaign that sends a birthday email to people on their birthday, or syncs people to Salesforce every day, or updates the lead source of people who come from a specific channel. A Recurring Smart Campaign has one or more filters in its Smart List that define the criteria that people must match to qualify for the campaign. A Recurring Smart Campaign runs at the specified frequency and executes the flow steps for all the qualified people each time it runs.Reference:

Understanding Smart Campaigns

Smart Campaigns 101: A Deep Dive into one of the most important Adobe Marketo Engage Features

A Smart Campaign is a workflow that automates actions based on triggers and filters.

There are two types of Smart Campaigns: trigger and batch.

A trigger Smart Campaign listens for a specific activity or change in data and then executes actions for each person who meets the criteria. For example, a trigger Smart Campaign can send an email to a person who fills out a form on a landing page.

A batch Smart Campaign processes all qualified people at once, regardless of when they performed the activity or changed the data. For example, a batch Smart Campaign can update the lead status of all people who attended a webinar.

Therefore, the type of Smart Campaign that processes all qualified people at once is a batch Smart Campaign.Reference:: What is a Smart Campaign? : Trigger Smart Campaign Example : Batch Smart Campaign Example

To determine the winning version of an Email Program A/B Test, the marketing manager needs to compare the performance metrics of each variant based on the chosen winning criteria1.

The winning criteria can be one of the following: Open Rate, Click to Open, Clicks, or Unsubscribes1.

The Email Program A/B Test Dashboard shows the performance metrics of each variant in a graphical and numerical format2.

Based on the image uploaded by the user, the test type is Whole Email, which means that the entire email content and design are different for each variant1.

Assuming that the winning criteria is Click to Open, which measures the percentage of people who opened the email and clicked on a link3, the winning version is Variant C, as it has the highest Click to Open rate of 18.6%, compared to Variant A (14.8%) and Variant B (12.9%)2.

Variant C also has the highest number of clicks (434) and the lowest number of unsubscribes (28) among the three variants2.

Therefore, based on the Email Program A/B Test Dashboard, Variant C is the winning version.Reference:1:Use ''Whole Email'' A/B Testing | Adobe Marketo Engage2:Use the Email Program Dashboard - A/B Test View | Adobe Marketo Engage3:Email Marketing Metrics: How to Measure and Report on Them