Get All Adobe Analytics Business Practitioner Expert Exam Questions with Validated Answers
| Vendor: | Adobe |
|---|---|
| Exam Code: | AD0-E208 |
| Exam Name: | Adobe Analytics Business Practitioner Expert |
| Exam Questions: | 50 |
| Last Updated: | October 5, 2025 |
| Related Certifications: | Adobe Analytics |
| Exam Tags: |
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The Chief Marketing Officer has established a monthly revenue target for an online store and wants to see how revenue for the current month is tracking towards that goal.
Which Visualization should be used for this report?
A Bullet Visualization is a tool that shows how a metric is performing against a target or goal. It can help monitor progress and identify gaps or opportunities. It can also show additional information, such as comparison periods or ranges.
References: https://experienceleague.adobe.com/docs/analytics/analyze/analysis-workspace/visualizations/bullet.html?lang=en https://experienceleague.adobe.com/docs/analytics/analyze/analysis-workspace/visualizations/bullet.html?lang=en#creating-a-bullet-visualization
A business owner is reviewing quarterly financial data and looks to complete projections for the upcoming quarter.
Which tool should be used to enable this analysis?
Adobe Experience Platform is a tool that enables data integration, analysis, and visualization across different sources and channels. It can help business owners to review historical data and create projections for the future.
References: https://experienceleague.adobe.com/docs/experience-platform/landing/home.html?lang=en
A media agency is running a Display campaign, but none of the data is credited to the Display marketing channel in Adobe Analytics.
Here are some example tracking codes provided by the media agency:
?cid=disp_lifestyle_summer2019.088653 ?cid=disp_summer2019_branding_647821 ?cid=disp_671244_hero_summer2019
The Marketing Channel Processing Rule for the Display channel is configured as follows:
What is causing the loss of data in Adobe Analytics?
The reason why none of the data is credited to the Display marketing channel in Adobe Analytics is that the Marketing Channel processing rule is using a different query string parameter. The tracking codes provided by the media agency use the parameter ''cid'', but the processing rule is looking for the parameter ''cmpid''. Therefore, the rule will not match any of the tracking codes and will not assign them to the Display channel.
References: https://experienceleague.adobe.com/docs/analytics/admin/admin-tools/channel-manager/marketing-channels-overview.html?lang=en https://experienceleague.adobe.com/docs/analytics/admin/admin-tools/channel-manager/marketing-channels-overview.html?lang=en#marketing-channel-processing-rules
What column options can an analyst choose to manage data feeds?
The column options that an analyst can choose to manage data feeds are Report Suite, Destination Type, Destination Host and Interval. These columns show information about each data feed configuration, such as which report suite it belongs to, what type of destination it uses (FTP or SFTP), what host name it connects to, and what interval it runs on (hourly or daily). Feed Name, Data Columns, Data Dimensions, Start Date and End Date are not column options for managing data feeds.
References: https://experienceleague.adobe.com/docs/analytics/export/data-feeds/data-feeds-ui.html?lang=en https://experienceleague.adobe.com/docs/analytics/export/data-feeds/data-feeds-ui.html?lang=en#manage-data-feeds
Analyzing the data in the image below, a data analyst verifies that the report of "entries" per page, shows that the "HomePage A" page is responsible for only 3.4% of the total "entries" to the site:
When comparing this information with the Occurrences per Entry Pages report below, it verifies that the "Homepage A" page has 4.5% of the total Occurrences of the Entry Pages:
Based on both the images and knowledge on the standard metrics of Adobe Analytics, which statement is correct?
Occurrences is a metric that counts every hit where a dimension value is set, including page views and events. Therefore, if an entry page has more occurrences than entries, it means that visitors who entered through that page also triggered other events during their session. Entries is a metric that counts only the first hit of a visit where a dimension value is set, such as an entry page.
References: https://experienceleague.adobe.com/docs/analytics/components/metrics/occurrences.html?lang=en https://experienceleague.adobe.com/docs/analytics/components/metrics/entries.html?lang=en
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