Adobe AD0-E207 Exam Dumps

Get All Adobe Analytics Architect Master Exam Questions with Validated Answers

AD0-E207 Pack
Vendor: Adobe
Exam Code: AD0-E207
Exam Name: Adobe Analytics Architect Master Exam
Exam Questions: 50
Last Updated: October 5, 2025
Related Certifications: Adobe Analytics, Adobe Certified Expert
Exam Tags: Analytics Advanced Level Solutions ArchitectsAnalytics Engineers
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Free Adobe AD0-E207 Exam Actual Questions

Question No. 1

A company develops a new website using a Single Page Application framework. A data layer variable called dataLayer.url is updated with the correct URL when each state change happens.

Which variable should the Architect map to dataLayer.url?

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Correct Answer: A

For Single Page Applications (SPAs), it is important to capture the URL changes correctly. The s.pageURL variable should be mapped to dataLayer.url to ensure that Adobe Analytics captures the correct URL each time the state changes in the SPA. This allows accurate tracking of user navigation within the SPA framework.


Question No. 2

While auditing an Adobe Analytics implementation, an Architect discovers that reports built using the Marketing Channel dimension show a large proportion of "None'' visits.

Which two steps should be taken to diagnose the problem? (Choose two.)

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Correct Answer: B, D

Overview of the Issue: The 'None' value in Marketing Channel reports indicates visits that are not attributed to any of the defined marketing channels.

Potential Diagnostic Steps:

Break down 'None' Marketing Channel by Tracking Code: This can provide insights but does not directly address the underlying configuration issues.

Review Marketing Channel Processing Rules: Ensures that the rules are correctly defined and applied. Incorrect or missing rules can result in visits being categorized as 'None'.

Review Marketing Channel Data Feeds: Useful for data validation but not for configuration troubleshooting.

Check that Internal URL Filters are configured correctly: Ensures that internal traffic is filtered out and does not interfere with marketing channel attribution.

Review Marketing Channel Data Connector settings: Relevant for integrations but not for basic processing rule configurations.

Explanation:

Review Marketing Channel Processing Rules: Essential to verify that all necessary rules are correctly set up to attribute visits to the correct channels.

Check that Internal URL Filters are configured correctly: Ensures that visits from internal sources do not affect marketing channel data, preventing incorrect attribution to 'None'.

Verification: According to Adobe Analytics Implementation documentation, reviewing processing rules and internal URL filters is crucial for accurate channel attribution (Adobe Analytics Implementation Guide).


Question No. 3

A company wants to make their Adobe Analytics data GDPR-compliant. They collect gender and age data during registration.

Which privacy settings should the Architect apply to the two variables?

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Correct Answer: C

To make Adobe Analytics data GDPR-compliant, specific privacy settings need to be applied to the variables that collect personal data. The following privacy settings are relevant:

12: This identifier is for data elements that are directly related to individuals.

DEL-PERSON: This setting indicates that the data should be deleted if requested by the user under GDPR.

ACC-PERSON: This setting allows access to the data by the individual upon request.

By applying these settings to the variables collecting gender and age data, the company ensures compliance with GDPR regulations, allowing for the necessary control and access to personal data.


Question No. 4

A company has an issue with some links on their site containing Personal Identifiable Information (Pll). For example, to access their account, users click a link that contains their first and last name.

Currently Activity Map is collecting the Pll contained in some of their links.

How should the Architect disable Activity Map?

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Correct Answer: B

Business Requirement: Disable Activity Map to prevent collecting Personal Identifiable Information (PII) in links.

Method:

s.trackInlineStats: Setting this to false disables Activity Map tracking.

Explanation:

s.trackInlineStats to false: This setting stops Activity Map from tracking link clicks and capturing PII in links.

Verification: According to Adobe Analytics Activity Map documentation, disabling Activity Map by setting s.trackInlineStats to false prevents the collection of potentially sensitive data (Adobe Activity Map Documentation).


Question No. 5

In reviewing data from a Data Feeds request, an Architect sees that on the same hit, eVar1 has no value but post_eVarl has the value: PDP:summer:sunglasses

Why are these values different?

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Correct Answer: B

The difference between eVar1 and post_eVar1 values indicates that processing rules or Vista Rules are being applied. Processing rules or Vista Rules can modify the values of variables after the initial data collection. In this case, eVar1 initially has no value, but post_eVar1 shows the modified value 'PDP:summer

' after the application of these rules.


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